If you could create your own fantasy board of directors, who would be on it? CO— connects you with thought leaders from across the business spectrum and asks them to help solve your biggest business challenges. In this edition, we ask an expert how you can use AI as a small business owner.
In this edition of Ask the Board, we ask Brenda Christensen, co-founder and principal at Stellar Public Relations, Inc., a PR firm that has successfully created and managed global messaging campaigns for prestigious companies and startups , to discuss how small business owners can harness the power of AI.
There’s no denying that artificial intelligence (AI) is all the rage these days. As a small business owner, it’s important to understand how it works and what it can do to support your business and make your life easier. Here are six ways I use it within my PR firm and you can do the same.
Automate redundant tasks
Artificial intelligence can free up your time by automating repetitive tasks, from everything to scheduling, data entry, and even customer service. Conversational AI tools, such as chatbots to handle common customer questions about partner communications, can be a great way to create additional time for you and your team to focus on strategy and other business efforts. high level.
Marketing automation
As a pioneer in this space (Automated Processes), AI marketing automation is an extremely useful tool to not only analyze customer data and trends, but also to be more strategic with custom campaigns created by AI, to increase targeting and multi-rate conversion rates.
Artificial intelligence can free up your time by automating repetitive tasks, from everything to scheduling, data entry, and even customer service.
Brenda Christensen, co-founder and principal at Stellar Public Relations, Inc.
Expert customer insights
One of the most useful ways to use artificial intelligence is to gain deep insights into your customer base. AI can analyze tremendous amounts of data and spot patterns and trends, allowing you to understand customer behavior and even predict trends. Being informed and armed with this knowledge will give you a competitive edge and happier customers. This can also inform and provide insight into future product roadmaps.
Optimize management
AI can simplify almost every management procedure in your business, including tedious supply chain management. Using AI, you can forecast demand, forecast needed inventory and even gain insight into potential disruptions. Supply chain automation, in particular, will lead to significant cost benefits and streamlined operations.
Increased decision-making
The key to any successful business is effective decision making. Using AI for all of the above processes can free up your time to be more strategic and take better advantage of opportunities. AI allows you to optimize your strategy by processing and analyzing data quickly and accurately. The best part is because you’re more informed, you’re also more likely to mitigate risk and identify new business opportunities you might not have considered.
Practice Human Artificial Intelligence Team (HAIT)
By integrating AI with human teams (Human AI Teaming or HAIT) in these areas, startups and small businesses can improve efficiency, increase customer satisfaction and drive growth, leading to AI-powered success.
CO— aims to bring you inspiration from leading respected experts. However, before making any business decisions, you should consult a professional who can advise you based on your individual situation.
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